The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria)

Economic Annals-ХХI: Volume 161, Issue 9-10, Pages: 71-74

Citation information:
Mitrikova, J., Senkova, A., Antolikova, S., & Parova, V. (2016). The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria). Economic Annals-XXI, 161(9-10), 71-74. doi: https://doi.org/10.21003/ea.V161-16


Jana Mitrikova
PhD (Geography),
Senior Lecturer,
Faculty of Management,
University of Presov
16 Konstantinova Str., Presov, 080 01, Slovakia
jana.mitrikova@unipo.sk

Anna Senkova
PhD (Economics),
Senior Lecturer,
Faculty of Management,
University of Presov
16 Konstantinova Str., Presov, 080 01, Slovakia
anna.senkova@unipo.sk

Sandra Antolikova
PhD Student (Management),
Lecturer,
Faculty of Management,
University of Presov
16 Konstantinova Str., Presov, 080 01, Slovakia
sandra.antolikova@unipo.sk

Valeria Parova
PhD Student (Management),
Faculty of Management,
University of Presov
16 Konstantinova Str., Presov, 080 01, Slovakia
parovavalika@gmail.com

The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria)

Abstract. The main aim of the article is a questionnaire based analysis of shopping behaviour in the context of spending leisure time activities of consumers in shopping centres Donauzentrum and Millennium City in Vienna, the capital city of Austria, as well as, the identification of potential differences caused by their location within the city and by varied offer and the diversity of their individual operations. The research was conducted from November 2015 to February 2016 with 320 respondents (160 respondents in Donauzentrum and 160 respondents in Millennium City). Millenium City was often visited by occasional consumers (proximity of railway station and airport, near the city centre, centre with a hotel part, as well). Considering varied offer and the diversity of operations (cinemas, night clubs, fitness centres, bars, restaurants, etc.), the consumers seldom stayed longer during a visit (interval of 91-120 min was stated by 33.75% of the respondents). Donauzentrum was visited more often (i.e. purchase of daily consumer goods). The consumers stayed shorter and spent less money.

Keywords: Shopping Centre; Leisure Shopping; Consumer; Customer; Donauzentrum; Millennium City; Vienna; Austria

JEL Classification: D12; D91; M30

Acknowledgement. The article is related to the VEGA project No. 1/0857/15 «The research of economically significant factors of the perception of reputation and its dominant contexts in relation to the success in the processes of e-commerce and e-marketing on the Slovak Virtual Market».

DOI: https://doi.org/10.21003/ea.V161-16

References

  1. Marjanen H. (1995). Longitudinal study on consumer spatial shopping behaviour with special reference to out-of-town. Experiences from Turku, Finland. Journal of Retailing and Consumer Services, 2(3), 163-174.
    doi: https://doi.org/10.1016/0969-6989(95)00028-3
  2. Szczyrba, Z. (2005). Retail in the Czech Republic after 1989. Developments and trends focusing on geographic organization. Univerzita Palackeho v Olomouci, Olomouc (in Czech).
  3. Krizan, F. (2009). Globalization of retailing: definition of fundamental processes and their analysis in the retail geography of Slovak. Geographical Journal, 61, 49-68.
    Retrieved from https://www.sav.sk/journals/uploads/03121130GC-09-1_Krizan.pdf (in Slovak)
  4. Trembosova, M. (2010). Transformation of the retail trade in Nitra during 1992-2008: Selected aspects. Geographical Journal, 62, 49-73.
    Retrieved from https://www.sav.sk/journals/uploads/03121107GC-10-1_Trembosova.pdf (in Slovak)
  5. Mitrikova, J., Tomcikova, I., & Lukacova, A. (2012). Kosice Inhabitants Spending their leisure time in shopping centers as a new kind of weekend tourism. The importance of human potential in regional development. Podhajska: East Slovak Agency for Development, 69-90 (in Slovak).
  6. Krizan, F., & Lauko, V. (2014). Retail Geography. Introduction to the issue. Bratislava: Univerzita Komenskeho (in Slovak).
  7. Stefko, R., Bacik, R., & Gburova, J. (2015). Impact of the selected economic factors and advertising on Slovak consumer buying behavior. Interdisciplinary behavior and social sciences, London: Taylor&Francis Group, 151-155.
  8. Kunc, J., Krizan, F., Bilkova, K. et al. (2016). Are there differences in the attractiveness of shopping centres? Experiences from the Czech and Slovak Republics. Moravian geographical reports, 1, 27-41.
    doi: https://doi.org/10.1515/mgr-2016-0003
  9. Spilkova, J. (2012). Geography and retail consumption: the science of shopping. Praha: Karolinum (in Czech).
  10. Mitrikova, J., & Cizmarova, K. (2015). Leisure time spending of Kosice residents in shopping centers as a new kind of urban tourism. Tourism as an exceptional multidisciplinary sphere. Presov: Bookman. CD-ROM, 89-111 (in Slovak).
  11. Krizan, F., & Tolmaci, L. (2011). Geographical analysis of the transformation trends in retail: case study (Bratislava). Geographic Information System as a source of strategic business innovation in terms of strengthening its competitiveness. Bratislava: Publishers Ekonom, 53-59 (in Slovak).
  12. Krizan, F., Bilkova, K., Kita, P. et al. (2016). Transformation of retailing in post-communist Slovakia in the context of globalization. E&M ekonomie a management, 1, 148-164.
    doi: https://doi.org/10.15240/tul/001/2016-1-011
  13. Kunc, J., Tonev, P., Frantal B., & Szczyrba, Z. (2012). Retail Gravity Models, Shopping Habits and Shopping Centres: The Case of the Brno Agglomeration (a Contribution to the Study of Daily Urban Systems). Sociologicky casopis (Czech Sociological Review), 48(5), 879-910.
    Retrieved from http://sreview.soc.cas.cz/en/issue/159-sociologicky-casopis-czech-sociological-review-5-2012/3295 (in Czech)
  14. Kunc, J., Maryas, J., Tonev, P., Frantal, B., Siwek, T., Halas, M., Klapka, P., Szczyrba, Z., & Zuskacova, V. (2013). Spatiotemporal models of shopping behavior of Czech population. Brno: Masarykova univerzita (in Czech).
  15. Maryas, J., Kunc, J., Tonev, P., & Szczyrba, Z. (2014). Shopping and services related travel in the hinterland of Brno: changes from the socialist period to the present. Moravian Geographical Reports, 22(3), 18-28.
    doi: https://doi.org/10.2478/mgr-2014-0015
  16. Civan, M., Svorad, A., & Krogmann, A. (2014). Outlet centre as a potentional development impulse: a case study of the minucipality of Voderady. MendelNet 2014 – Proceedings of International PhD Students Conference 19-20 november, Brno, Czech Republic.
    Retrieved from http://mnet.mendelu.cz/mendelnet2014/mnet_2014_full.pdf
  17. Timothy, J. D. (2005). Shopping tourism, Retailing and Leisure. Bristol: Multilingual Matters.
  18. Kompasova, K. (2010). Basics of Tourism. Nitra (in Slovak).
  19. Civan, M., & Krogmann, A. (2012a). Shopping tourism between the Slovak Republic and Austria. In: Proceedings of the international conference for PhD students and young scientists. Bratislava: Ekonomic university (in Slovak).
  20. Vystoupil, J., & Sauer, M. (2006). Basics of Tourism. Brno: Masaryk university (in Czech).
  21. Paskova, M., & Zelenka, J. (2002). Glossary of tourism. 1st ed. Prague: Ministry of Regional Development (in Czech).
  22. Kurek, W. (2007). Tourism. Warszawa: Wydawnictwo Naukowe (in Polish).
  23. Sikos, T. (2013). Wien – die Transformation einer traditionsbewussten Stadt und das Erscheinen der Einkaufszentren. Klagenfurter Geographische Schriften, 29, 15-31.
    Retrieved from http://igr.aau.at/images/stories/pdf/5_KGS29_Sikos
  24. Civan, M., & Krogmann, A. (2012b). Shopping tourism between Slovakia and Austria. Geographic Information, 1, 42-50.
    doi: https://doi.org/10.17846/GI.2012.16.1.42-50
  25. Guy, C. M. (1998). Controlling new retail spaces: The impress of planning policies in Western Europe. Urban Studies, 5-6, 953-979.
    doi: https://doi.org/10.1080/0042098984637
  26. Kapinus, L., Skryhun, N., & Semenenko, K. (2015). Internet consumers’ behaviour in social networks. Economic Annals-XXI, 7-8(1), 75-77.
    Retrieved from http://ea21journal.world/index.php/ea-v152-18/
  27. Stacho, Z., Gubiniova, K., & Pajtinkova Bartakova, G. (2015). Selected components of pricing strategies of organizations and their perception by customers in Slovak Republic. Economic Annals-XXI, 9-10, 78-82.
    Retrieved from http://ea21journal.world/index.php/ea-v154-18/
  28. Tej, J., & Matusikova, D. (2014). Tourism product creation as a basis of economic prosperity of a destination. Economic Annals-XXI, 5-6, 45-48.
    Retrieved from http://ea21journal.world/index.php/ea-v141-11/

Received 7.09.2016