Consumer behaviour regarding branded and non-branded goods on the mobile phone market: impact of experience, price and loyalty
Slaba, M. (2019). Consumer behaviour regarding branded and non-branded goods on the mobile phone market: impact of experience, price and loyalty. Economic Annals-XXI, 175(1-2), 63-67. doi: https://doi.org/10.21003/ea.V175-11
Innovative methods of managing consumer behaviour in the economy of impressions, or the experience economy
Pushkar, O., Kurbatova, Yu., & Druhova, O. (2017). Innovative methods of managing consumer behaviour in the economy of impressions, or the experience economy. Economic Annals-XXI, 165(5-6), 114-118. doi: https://doi.org/10.21003/ea.V165-23