The methodological approach to the estimation of the retail marketing management system effectiveness with the IT usage
Economic Annals-XXI: Volume 111, Issue 11-12, Pages: 59-63
Citation information:
Lobanova, V. A., & Matviychuk-Soskina, N. O. (2010). The methodological approach to the estimation of the retail marketing management system effectiveness with the IT usage. Economic Annals-XXI, 11-12, 59-63. https://ea21journal.world/index.php/ea-v111-13/
V. A. Lobanova,
N. O. Matviychuk-Soskina
The methodological approach to the estimation of the retail marketing management system effectiveness with the IT usage
Abstract. In the article the new methodological approach to the estimation of the retail marketing management system effectiveness with the information technologies usage is proposed, and for this purpose the new class of economic functions – the function of retail factors combination for the exchange sphere enterprise is presented.
Keywords: Retail; Marketing; Effectiveness; Function; Information Technologies
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