Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market)

Hezarkhani, M., Jalalinejad, R., Mohammadpour, F., & Mahmoudi, S. (2023). Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market). Economic Annals-XXI, 203(5-6), 25-30. doi: https://doi.org/10.21003/ea.V203-03

The market dynamics of specialized food products: a cost-effectiveness analysis of gluten-free pasta with corn and rice flour formulations

Urazbayev, Zh., Muslimov, N., Kabylda, A., Kazhybekova, A., & Kerimbekova, N. (2023). The market dynamics of specialized food products: a cost-effectiveness analysis of gluten-free pasta with corn and rice flour formulations. Economic Annals-XXI, 202(3-4), 73-83. doi: https://doi.org/10.21003/ea.V202-07

Incentive structures and their impact on the economic viability of academic and research institutions: a case-based methodological investigation

Tynybaeva, M., Tanirbergenova, A., Aktanova, A., Imangaziev, A., & Torebekova, A. (2023). Incentive structures and their impact on the economic viability of academic and research institutions: a case-based methodological investigation. Economic Annals-XXI, 202(3-4), 61-72. doi: https://doi.org/10.21003/ea.V202-06

Economic viability and market potential of combined intermediate moisture dairy products production in Kazakhstan

Tultabayeva, T., Chomanov, U., Urazbayev, Zh., Kenenbay, G., Shoman, A. Ye., & Shoman, A. K. (2023). Economic viability and market potential of combined intermediate moisture dairy products production in Kazakhstan. Economic Annals-XXI, 201(1-2), 44-55. doi: https://doi.org/10.21003/ea.V201-05

The economic essence of electro-pulse extraction technology in the production of extracts from sprouted grains of cereal crops

Muslimov, N., Ospanov, A., Alzhaxina, N., Dalabayev, A., Tuyakova, A., & Sadibaev, A. (2023). The economic essence of electro-pulse extraction technology in the production of extracts from sprouted grains of cereal crops. Economic Annals-XXI, 201(1-2), 33-43. doi: https://doi.org/10.21003/ea.V201-04

The model of influencer and customer reviews impact on customer’s purchase intention in the context of sustainable development

Puspita, I., Komara, E., Kusniawati, A., Tabrani, & Surjaatmadja, S. (2022). The model of influencer and customer reviews impact on customer’s purchase intention in the context of sustainable development. Economic Annals-XXI, 200(11-12), 21-26. doi: https://doi.org/10.21003/ea.V200-04

The effect of digital marketing and sales information systems on customer’s purchase intention for increasing the sales rate of digital shopping

Mohamed, K. M., Wong, W.-K., & Pan, Sh.-H. (2022). The effect of digital marketing and sales information systems on customer’s purchase intention for increasing the sales rate of digital shopping. Economic Annals-XXI, 200(11-12), 10-14. doi: https://doi.org/10.21003/ea.V200-02