The modern concept of marketing in trade realization in the conditions of the national economics informatization
Economic Annals-XXI: Volume 117, Issue 11-12, Pages: 40-41
Citation information:
Laburtseva, O. I. (2011). The modern concept of marketing in trade realization in the conditions of the national economics informatization. Economic Annals-XXI, 11-12, 40-41. https://ea21journal.world/index.php/ea-v117-11/
O. I. Laburtseva
The modern concept of marketing in trade realization in the conditions of the national economics informatization
Abstract. In the article the modern academic approaches to marketing defining in trade are explored in the conditions of national economics informatization and information asymmetry overcoming.
Keywords: Marketing Concept; Holistic Marketing; Trade; Information Asymmetry
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