Features of application of the Marketing Mix of enterprises in the sphere of physical culture and sports

Economic Annals-XXI: Volume 117, Issue 11-12, Pages: 58-60

Citation information:
Potapiuk, I. P. (2011). Features of application of the Marketing Mix of enterprises in the sphere of physical culture and sports. Economic Annals-XXI, 11-12, 58-60. https://ea21journal.world/index.php/ea-v117-17/


I. P. Potapiuk

Features of application of the Marketing Mix of enterprises in the sphere of physical culture and sports

Abstract. The article identified and characterized the basic tools of the marketing enterprise sphere of physical culture and sports. The expediency of their application for diagnostics business sphere of physical culture and sports.

Keywords: Marketing Mix; Price; People; Promotion; Place of Sale; Product; Process; Physical Evidence