Features of Product Placement in Ukraine
Economic Annals-XXI: Volume 118, Issue 1-2, Pages: 43-45
Citation information:
Malinoshevska, K. I. (2012). Features of Product Placement in Ukraine. Economic Annals-XXI, 1-2, 43-45. https://ea21journal.world/index.php/ea-v118-13/
K. I. Malinoshevska
Features of product placement in Ukraine
Abstract. In the article the considered features of Product Placement in Ukraine. Instruments are offered on development and improvement of Product Placement, analyzes the availability and use of technology placement of products in the Ukrainian cinema, as well as in entertainment, Ukrainian television channels.
Keywords: Product Placement; Hidden Advertising; Kross-Promotion; Kinomerchandizing; Sponsor Programs
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