Features of Product Placement in Ukraine
Economic Annals-XXI: Volume 118, Issue 1-2, Pages: 43-45
Citation information:
Malinoshevska, K. I. (2012). Features of Product Placement in Ukraine. Economic Annals-XXI, 1-2, 43-45. https://ea21journal.world/index.php/ea-v118-13/
K. I. Malinoshevska
Features of product placement in Ukraine
Abstract. In the article the considered features of Product Placement in Ukraine. Instruments are offered on development and improvement of Product Placement, analyzes the availability and use of technology placement of products in the Ukrainian cinema, as well as in entertainment, Ukrainian television channels.
Keywords: Product Placement; Hidden Advertising; Kross-Promotion; Kinomerchandizing; Sponsor Programs
More Papers
Education management impact on the financial performance of companies: a case study of IT companies in Indonesia
Purwanti, M., Afif, M., Siahaan, R., Khairiah, K., Suganda, D. A., & Sharipov, Sh. (2023). Education management impact on the financial performance of companies: a case study of IT companies in Indonesia. Economic Annals-XXI, 206(11-12), 41-45. doi: https://doi.org/10.21003/ea.V206-07
The integrated green supply chain and human resource management for sustainability
Pratikno, Yu., Soesilo, R., Prayoga, R., Endrawati, T., & Limakrisna, N. (2023). The integrated green supply chain and human resource management for sustainability. Economic Annals-XXI, 206(11-12), 36-40. doi: https://doi.org/10.21003/ea.V206-06
Investigating the parameters which influence green supply chain management in agricultural industry
Susilowati, D., Lambe, K. H. P., Farid, M., Jumintono, & Dampa, D. (2023). Investigating the parameters which influence green supply chain management in agricultural industry. Economic Annals-XXI, 206(11-12), 30-35. doi: https://doi.org/10.21003/ea.V206-05
Family firms and investment innovation
Wajdi, M. F., Fauziah, F., Latief, A., Said, M., & Rislawati, N. (2023). Family firms and investment innovation. Economic Annals-XXI, 205(9-10), 63-67. doi: https://doi.org/10.21003/ea.V205-08
Development of electronic supply chain management strategy for food industry
Tayeva, A., Shambulova, G., Nurseitova, Z., Syzdykova, L., & Rskeldiyev, B. (2023). Development of electronic supply chain management strategy for food industry. Economic Annals-XXI, 205(9-10), 57-62. doi: https://doi.org/10.21003/ea.V205-07
Revolutionizing digital marketing: unveiling the impact of influencer marketing, AI-driven customer support, and voice search optimization on engagement and efficiency on the example of the semiconductor manufacturing industry
Rajendran, R. P. (2023). Revolutionizing digital marketing: unveiling the impact of influencer marketing, AI-driven customer support, and voice search optimization on engagement and efficiency on the example of the semiconductor manufacturing industry. Economic Annals-XXI, 205(9-10), 50-56. doi: https://doi.org/10.21003/ea.V205-06