Theoretical and methodological approaches to evaluation of marketing efforts efficiency of industrial enterprise

Economic Annals-XXI: Volume 120, Issue 5-6, Pages: 40-43

Citation information:
Gerasymiak, N. V. (2012). Theoretical and methodological approaches to evaluation of marketing efforts efficiency of industrial enterprise. Economic Annals-XXI, 5-6, 40-43. https://ea21journal.world/index.php/ea-v120-12/

N. V. Gerasymiak

Theoretical and methodological approaches to evaluation of marketing efforts efficiency of industrial enterprise

Abstract. The essence of the term «marketing efficiency» and methodological approaches to evaluating the effectiveness of marketing activities of industrial enterprises are researched. The necessity of continuous and comprehensive evaluation of the effectiveness of marketing activities is proven. The existing approaches to evaluating the effectiveness of marketing activities of the enterprise are systemized.

Keywords: Marketing Activities; the Effectiveness of Marketing Activities; Marketing Efforts; Assessment of the Effectiveness of Marketing Activities