Models of integrated marketing communications forming for innovatively active machine engineering enterprises

Economic Annals-XXI: Volume 123, Issue 11-12(1), Pages: 52-54

Citation information:
Bashynska, I. O. (2012). Models of integrated marketing communications forming for innovatively active machine engineering enterprises. Economic Annals-XXI, 11-12(1), 52-54. https://ea21journal.world/index.php/ea-v123-17/


I. O. Bashynska
i.bash@ukr.net

Models of integrated marketing communications forming for innovatively active machine engineering enterprises

Abstract. The author discussed the features of functioning of innovative enterprises that conduct business in the industrial market (on the example of machine engineer). Several models of forming of the integrated marketing communications were analyzed and author’s model is offered, which takes into account the characteristic features of the enterprises.

Keywords: Innovatively Active Enterprises; Machine Engineering; Integrated Marketing Communications Model