Evaluating the effectiveness of the marketing mechanism of international business security

Economic Annals-XXI: Volume 124, Issue 11-12(2), Pages: 3-6

Citation information:
Ilienko, O. (2012). Evaluating the effectiveness of the marketing mechanism of international business security. Economic Annals-XXI, 11-12(2), 3-6. https://ea21journal.world/index.php/ea-v124-01/


Oksana Ilienko
oks-ilenko1@yandex.ru

Evaluating the effectiveness of the marketing mechanism of international business security

Abstract. The article forms a complex of factors, which exert a direct impact on the effectiveness of the functioning of the marketing mechanism of international business security.

Keywords: Marketing International Business Security; Evaluation Mechanism; the Business System