Economic mechanism of advertising activity efficiency diagnostics on consumer market

Economic Annals-XXI: Volume 125, Issue 1-2(1), Pages: 26-29

Citation information:
Shepelenko, O., & Granish, S. (2013). Economic mechanism of advertising activity efficiency diagnostics on consumer market. Economic Annals-XXI, 1-2(1), 26-29. https://ea21journal.world/index.php/ea-v125-07/

Oksana Shepelenko
D.Sc. (Economics),
Professor,
Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Ukraine
shepelenko.o@gmail.com

Svitlana Granish
PhD Student (Economics),
Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, Ukraine
granich@gorizont.dn.ua

Economic mechanism of advertising activity efficiency diagnostics on consumer market

Abstract. The article explores the nature of organizational components of the advertising process, which form the basis of the mechanism of advertising effectiveness diagnostics. Components of a process of advertising on consumer goods and services market are determined which aims to its effective development.

Keywords: the Advertising Activity; Participants of Advertising Process; Organizational Components; Economic Mechanism; Diagnostics; Efficient Development; the Consumer Market of Goods and Services

JEL Classification: M37

References

1. Gerasymchuk, V. (1995). Enterprise Development: diagnostics, strategy, efficiency. Kyiv: High School, 1995. 289 p. (in Ukr.).
2. Getman, O. (2007). Economic diagnostics. Kyiv: Center of textbooks, 2007. 307 p. (in Ukr.).
3. Frolova, L. (2007). Economic diagnostics of business enterprises. Donetsk: DonNUET, 2007. 158 p. (in Ukr.).
4. Glazov, M., & Fyrova, I., (2006). Marketing Company: analysis and diagnosis. St. Petersburg: Andreyevsky publishing house, 2006. 268 p. (in Ukr.).
5. Zagorna, T. (2007). Economic diagnostics. Kyiv: TSUL, 2007. 400 p. (in Ukr.).
6. Dmitrieva, O. (1992). The regional Economic diagnosis. St. Petersburg: St. Peterb. University of Economy and Finance, 1992. 274 p. (in Russ.).
7. Kotler, P. (1999). Kotler on Marketing: How to Create, Win, and Dominate Markets. Free Press, 1999. 258 p.
8. O’Guinn, Т., Allen, C., & Semenik, J. (2002). Advertising and Integrated Brand Promotion. South Western College Publishing, 2002. 736 p.
9. Randall, G. (2000). Branding: A Practical Guide to Planning Your Strategy. London: Kogan page Ltd., 2000. 184 p.

Received 11.12.2012