Methodological bases of tourist enterprise innovative potential evaluation

Economic Annals-XXI: Volume 125, Issue 1-2(1), Pages: 80-83

Citation information:
Mikhaylichenko, G. (2013). Methodological bases of tourist enterprise innovative potential evaluation. Economic Annals-XXI, 1-2(1), 80-83. https://ea21journal.world/index.php/ea-v125-22/

Ganna Mikhaylichenko
PhD (Economics),
D.Sc. Degree Candidate (Economics),
Associate Professor,
Kyiv National Trade and Economic University, Ukraine
mykhaylichenko@ukr.net

Methodological bases of tourist enterprise innovative potential evaluation

Abstract. As the result of research, the author has found the problems of tourism potential assessment as a source of innovativeness in tourism; has analyzed its indicators and methods of measurement; has defined the category «innovative potential of tourism» and has presented the model of its evaluation. Given tools allow to use frugally tourist resource potential of the country/region/destination; impact positively on the value pricing of exhaustible resources for sustainable tourism development; allow forming capital resources of potentially attractive resorts that will increase their investment and reputational status.

JEL Classification: A13; B21; D23; L83; O12

Keywords: Tourist Potential; Innovative Development; Assessment of the Potential; Components and Methods of Tourism Potential Measuring; Resource Potential

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Received 18.01.2013