The analysis of enterprises’ product innovative potential management
Economic Annals-XXI: Volume 126, Issue 1-2(2), Pages: 14-17
Citation information:
Orlov, V. (2013). The analysis of enterprises’ product innovative potential management. Economic Annals-XXI, 1-2(2), 14-17. https://ea21journal.world/index.php/ea-v126-04/
Volodymyr Orlov
PhD Student,
Donetsk National University of Economics and Trade named after Mykhaylo Tugan-Baranovsky, Ukraine
orlov_vladimir_v@mail.ru
The analysis of enterprises’ product innovative potential management
Abstract. The purpose of the article is to analyze the present state and problems of product innovation potential management of enterprises, to develop an evaluation model of the product innovation potential management activity and effectiveness of the enterprise. Methodology. The author analyzes the product innovative potential management. The models of activity and effectiveness estimation of product innovative potential management of enterprise are offered. The matrix of product innovative potential management effectiveness of enterprise is worked out. Findings. The model of activity estimation of product innovative potential management of enterprise provides for the innovation activity level determination of the resource, marketing, functional and management units of the company product innovative potential. The analysis showed that enterprises of cluster D have high activity level of product innovative potential management (2,39 points of max 3,00 points), enterprises of clusters S and M have medium activity level (2,22 and 1,96 points, respectively). The model of effectiveness estimation of product innovative potential management of enterprise provides for the innovation effectiveness level determination of the resource, marketing, functional and management units of the company product innovative potential. The analysis showed that enterprises of clusters P and S have high effectiveness level of product innovative potential management (2,73 and 2,42 points, respectively), enterprises of cluster M have medium effectiveness level (2,03 points).
Keywords: Product Innovative Potential; Innovations in the Marketing Product Policy; Innovation Effectiveness
JEL Classification: L81; M31; O31
References
- Zyanko, V. V. (2008). Regarding the definition of the innovation essence as a category of economic theory. Scientific Bulletin of Volyn National University, 2008, no. 7, pp. 48-51 (in Ukr.).
- Kotova, I. M. (2007). Innovation as a factor of sustainable economic development of the regions. Journal of Socio-Economic Research, 2007, no. 27, pp. 171-76 (in Ukr.).
- Lohman, N. V. (2011). Interaction organization of innovative activity subjects in the small business sphere on the basis of technology transfer development. Trade and Market of Ukraine, 2011, no. 31, pp. 74-80 (in Ukr.).
- Moskalenko, O. M. (2008). Main social-economic factors of the innovation economy formation. Scientific Bulletin of Chernivtsi Trade and Economic Institute, 2008, no. 2, pp. 191-99 (in Ukr.).
- Yudina, O. I. (2009). The innovation activity of enterprises of the industry as a means of saving. «Vestnik DonNUET» Journal, 2009, no. 3 (43), pp. 122-28 (in Ukr.).
- Balabanova, L. V., Bryndina, O. A. (2006). Marketing product policy in the system of enterprises management. Donetsk: DonSUET, 2006. 230 p. (in Ukr.).
- Illyashenko, S. M. et al. (2008). Marketing of innovations and innovations in marketing. Sumy: University book, 2008. 615 p. (in Ukr.).
- Karakay, Yu. V. (2005). Marketing of innovative products. Kyiv: KNEU, 2005. 226 p. (in Ukr.).
- Drucker, P. (2008). Innovation and Entrepreneurship. Moscow: Williams, 2008. 432 p. (in Rus.).
- Klarke, G. (2006). Marketing a service for profit. Kyiv: Znannya, 2006. 302 p. (in Rus.).
- Christensen, C., Raynor, M. (2004). The innovator’s solution: creating and sustaining successful growth. Moscow: Alpina Business Books, 2004. 289 p. (in Rus.).
- Peters, T. (2010). WOW-ideas: 15 principles of innovation management. Moscow: Eksmo, 2010. 576 p. (in Rus.).
Received 5.01.2013