Marketing system of informational-analytical support of the vegetable products market management

Economic Annals-ХХI: Volume 136, Issue 11-12(2), Pages: 22-25

Citation information:
Tsaruk, N. (2013). Marketing system of informational-analytical support of the vegetable products market management. Economic Annals-XXI, 11-12(2), 22-25. https://ea21journal.world/index.php/ea-v136-06/

Natalya Tsaruk
Senior Lecturer,
Separated Subdivision of National University of Life and Environmental Sciences of Ukraine
«Nizhyn Agrotechnical Institute»
10 Shevchenko St., Nizhyn, 16600, Chernihiv region, Ukrain
nata011074@mail.ru

Marketing system of informational-analytical support of the vegetable products market management

Abstract. In the article maintenance of vegetable-growing products market problems is generalized, and its development on the basis of world experience in informational-analytical marketing system support of market management functioning at the vegetable-growing products market is proposed. Such approach provides introduction of modern instruments and management methods in the market. Disparity of market realities in the agrarian sector of Ukraine’s economics was found out, namely, post-soviet, informatively and procedural inadequate technologies of food markets adjustment. Necessity and pre-conditions for creation and functioning in Ukraine the system of national agrarian marketing service on the basis of the best world standards was defined. Proactive approach will provide to the change in the public agrarian policy and achievement of already set tasks in the proper conception of domestic market of vegetable products development.

Keywords: Marketing; Information; Services; Market; Vegetable-Growing

JEL Classification: M31; O13; Q13

References

1. Tracey-White, J. (2003). Planning and Designing Rural Markets. Rome, Italy: FAO.
2. Marocchino, C. (2003). A guide to upgrading rural agricultural retail markets. Rome, Italy: FAO.
3. Shepherd, A. (2003). Market information services – Theory and Practice. Rome, Italy: FAO.
4. Goyal, A. (2010). Information, Direct Access to Farmers, and Rural Market Performance in Central India. American Economic Journal: Applied Economics, 2(3), 22-45.
5. Reardon, T., Timmer, C., Barrett, C., & Berdegue, J. (2003). The Rise of Supermarkets in Africa, Asia, and Latin America. American Journal of Agricultural Economics, 85(5), 1140-1146.
6. Akimov, D. (2009). Social marketing: subject and main types. Sociolohiya: teoria, metody, marketynh (Sociology: Theory, Methods, Marketing), 1, 186-203 (in Ukr.).
7. Dachenkov, I. (2008). Trends and prospects in political consulting in Russia. Reklamnye tekhnologii (Advertising Technologies), 6, 32-35 (in Russ.).
8. Ketova, N. Р. (2008). Socio-oriented marketing in consumer services. Marketing (Marketing), 4, 38-52 (in Russ.).
9. Tokovenko, B. (2002). Reform of the political leadership and governance in the context of reengineering paradigm. Visnyk UADU (Bulletin of the Academy of Public Administration), 3, 269-276 (in Ukr.).
10. Tsvetkov, V. V. (2001). Democracy – Administration – Bureaucracy in the context of modernization of Ukrainian society. Kyiv: Institute of State and Law named after V. M. Koretskyi of the NAS of Ukraine (in Ukr.).
11. Tracey-White, J. (2003). Retail markets planning guide. Rome, Italy: FAO.
12. Dixie, G. (2007). Horticultural Marketing, Marketing Extension Guide. Rome, Italy: FAO.

Received 02.10.2013