World economy and international economic relations

Euromarketing: factors and determinants of the European market

Economic Annals-XXI

Economic Annals-ХХI: Volume 149, Issue 3-4(1), Pages: 20-23

Citation information:
Cibakova, V., & Cihovska, V. (2015). Euromarketing: factors and determinants of the European market. Economic Annals-XXI, 3-4(1), 20-23. https://ea21journal.world/index.php/ea-v149-05/

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Viera Cibakova
PhD in Economics,
Professor in the Department of Marketing,
Rector,
School of Economics and Management in Public Administration in Bratislava
16 Furdekova Str., Bratislava 5, 851 04, Slovak Republic
viera.cibakova@vsemvs.sk

Viera Cihovska
PhD in Economics,
Professor in the Department of Marketing,
Faculty of Commerce,
University of Economics in Bratislava
1 Dolnozemska cesta, Bratislava 85235, Slovak Republic
viera.cihovska@euba.sk

Euromarketing: factors and determinants of the European market

Abstract. European marketing is a reaction to political and integration processes of a common European internal market creation, subsequent globalisation processes of the world economy and international competitiveness growth. The paper aims at approaching the matter of European marketing, which is being formed as a new management concept facilitating implementation of business entities transactions on the common EU market with maximum respect for European consumer.

Keywords: European Marketing; European Union; Common EU Market; Factors and Determinants of Common EU Mmarket; Global Marketing; Intercultural Marketing

JEL Classification: M19; M31; F23

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Received 7.03.2015

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