Social responsibility as an enterprise’s development factor

Economic Annals-ХХI: Volume 149, Issue 3-4(1), Pages: 51-54

Citation information:
Polyanska, A. (2015). Social responsibility as an enterprise’s development factor. Economic Annals-XXI, 3-4(1), 51-54. https://ea21journal.world/index.php/ea-v149-12/

Alla Polyanska
D.Sc. (Economics),
Professor,
Head of Management and Administration Department,
Ivano-Frankivsk National Technical University of Oil and Gas
15 Carpathian Str., Ivano-Frankivsk, 76019, Ukraine
parvs@ukr.net

Social responsibility as an enterprise’s development factor

Abstract. The author considers the main ways of using social responsibility principle as a factor of domestic enterprises’ development. It is determined that nowadays social responsibility should be seen as a bifurcation point on the way of the competitive development of domestic enterprises. It is emphasized that social responsibility is not only a company’s obligation, but its ideology, which is modeled in accordance with the desire to take the appropriate place in the environment of competitive organizations.

It is researched that in modern conditions social responsibility principle is implemented both in domestic enterprises of consumer and industrial market sectors. It is generalized that for the implementation of social responsibility in the domestic practice today it is necessary to integrate it into business processes of enterprises, to form respectively the communication mobility and organizational culture, to take into account public opinion, to apply international standards in the formation of social responsibility policy, and to attract international organizations to realize the necessary changes.

Keywords: Social Responsibility; Enterprise; Business; Development; Social Partnership

JEL Classification: O1; M14

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Received 20.02.2015