Quantitative analysis of mass media impact on information processing: the example of crisis in Ukraine Topics presenting in selected Slovak newspapers

Economic Annals-ХХI: Volume 151, Issue 5-6, Pages: 15-19

Citation information:
Lincenyi, M. (2015). Quantitative analysis of mass media impact on information processing: the example of crisis in Ukraine Topics presenting in selected Slovak newspapers. Economic Annals-XXI, 5-6, 15-19. https://ea21journal.world/index.php/ea-v151-04/

Marcel Lincenyi
PhD (Media Studies),
Assistant Professor,
Alexander Dubcek University of Trencin
2 Studentska Str., Trencin, 91150, Slovak Republic
marcel.lincenyi@gmail.com

Quantitative analysis of mass media impact on information processing: the example of crisis in Ukraine Topics presenting in selected Slovak newspapers

Abstract. Mass media play a significant role in providing recipients with social reality in the current society. The economic power of the public media is in creation of the media, political and public agenda. The purpose of this study is to investigate the economic factor involved in information processing in the Slovak mass media in one of the most publicized foreign policy issues in the first half of 2014 – the crisis in Ukraine. Ukrainian opposition protests against President Viktor Yanukovych and the subsequent crisis in the Crimean Peninsula caused a crisis, which is not only known beyond the boundaries of Europe but has gradually involved in tackling various world powers, and is currently being developed into a trade war with implications for the entire world. Readers of daily newspapers in Slovakia were sufficiently informed about the crisis in Ukraine, which became one of the most frequently published foreign policy issues in the first half of 2014. The newspapers, however, presented poorly balanced views to readers on the Ukrainian opposition protests against Viktor Yanukovych, the former President of Ukraine. It resulted from the current research study that offers quantitative analysis of foreign intelligence with the theme of the crisis in Ukraine in selected Slovak newspapers Hospodarske noviny (Economic News), Daily Pravda, Daily SME from 10 February 2014 to 9 March 2014.

Keywords: Mass Media; Globalization; Economic Factor; Crisis in Ukraine; Slovakia

JEL Classification: F50; F68; Z11

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Received 18.04.2015