Economics and management of enterprises

Role of organisational culture in innovation development of tourism and hospitality enterprises providing

Economic Annals-XXI

Economic Annals-ХХI: Volume 155, Issue 11-12, Pages: 96-99

Citation information:
Krupskyi, O. (2015). Role of organisational culture in innovation development of tourism and hospitality enterprises providing. Economic Annals-XXI, 155(11-12), 96-99. https://ea21journal.world/index.php/ea-v155-21/

View Full TextDownload PDF

Oleksandr Krupskyi
PhD (Psychology),
Associate Professor,
Oles Honchar Dnipropetrovsk National University
13 Naukovyi Ave., Dnipropetrovsk, 49050, Ukraine
krupskyy71@gmail.com

Role of organisational culture in innovation development of tourism and hospitality enterprises providing

Abstract. Innovations as a source of competitive advantages for an enterprise are described in the article; the influence of organisational culture and its elements are analysed with regard to finding ways of innovative development. The major problems hindering the implementation of the culture that enables innovations in the hospitality and tourism industry in Ukraine have been identified under own research of 69 hospitality enterprises. It was found out that degree of innovativeness depends on the size of the company, and for certified hotels – the number of stars. According to the staff, the latter partially due to the following reasons: lack of incentives (primarily material ones) to training; reluctance to submit proposals which may cause a negative reaction of a team; poor awareness of the company’s success; conservatism, relying on the traditional ways of doing business; lack of understanding of the need to meet consumer requirements in the best for him, not a firm, manner; lack of confidence in leadership and others. The recommendations to overcome the problems have been made.

Keywords: Organizational Culture; Innovation; Innovativeness; Tourism and Hospitality Enterprises

JEL Classіfіcatіon: L83; M14; О31

References

  1. The World Tourism Organization (2015). UNWTO Tourism Highlights 2015.
    Retrieved from http://www.roamingconsulting.com/wp-content/uploads/2015/06/UNWTO-Tourism-2014.pdf
  2. March-Chorda, I., & Moser, J. (2011). How Organisational Cultural affects Innovation in Large Sized ICT Firms: A Pilot Study. Universitat de Valencia, OLKC.
    doi: http://dx.doi.org/10.18493/ kmusekad.26789
  3. Stegerean, R., Petre, A., & Gavrea, C. (2013). Effects of Customer Orientation, Learning Orientation and Innovativeness on Hotel Performance – Evidence from Cluj County. The Annals of the University of Oradea. Economic Sciences, XXII, 1, 807-814.
    Retrieved from http://anale.steconomiceuoradea.ro/volume/2013/n1/085.pdf
  4. Nagy, A. (2012). A Review of Tourism and Hospitality Innovation Research. Annals of Faculty of Economics, 1(2), 364-370.
    Retrieved from http://anale.steconomiceuoradea.ro/ volume/2012/n2/051.pdf
  5. Chilla, H. A., Kibet, Yu., & Douglas, M. (2014, January). Effects of Organizational Culture on Organizational Performance in the Hospitality Industry. International Journal of Business and Management Invention, 3(1), 1-13.
    Retrieved from http://www.ijbmi.org/papers/Vol(3)1/Version-2/A031201013.pdf
  6. Perel, M. (2005). You Can Innovate in Hard Times. Research Technology and Management, 48(4), 14-24.
    Retrieved from http://connection.ebscohost.com/c/articles/17440110/you-can-innovate-hard-times
  7. Guisado-Gonzalez, M., Guisado-Tato, M., & Sandoval-Perez, A. (2013). Determinants of Innovation Performance in Spanish Hospitality Companies: Analysis of the Coexistence of Innovation Strategies. The Service Industries Journal, 6(33), 580-593.
    doi: https://doi.org/10.1080/02642069.2011.614343
  8. Zairi, M., & Al-Mashari, M. (2005). Developing a Sustainable Culture of Innovation Management: A Prescriptive Approach. Knowledge and Process Management, 3(12), 190-202.
    Retrieved from http://onlinelibrary.wiley.com/doi/10.1002/kpm.229/abstract
    doi: https://doi.org/10.1002/kpm.229
  9. Wycoff, J. (2003). The «Big 10» Innovation Killers: How to Keep Your Innovation System Alive and Well. The Journal for Quality and Participation, Summer Edition, 17-21.
    Retrieved from http://connection.ebscohost.com/c/articles/10295596/the-big-10-innovation-killers-how-keep-your-innovation-system-alive-well
  10. Nickson, D. (2007). Human Resource Management for the Hospitality and Tourism Industries. Butterworth Heinemann.
  11. Krupskyi, O. P. (2014). Modern methods of management decision-making and their connection with organizational culture of the tourism enterprises in Ukraine. Ekonomicnij Casopis- XXI (Economic Annals-XXI), 7-8(1), 95-98.
    Retrieved from https://ea21journal.world/index.php/ea-v142-24/ (in Ukr.).
  12. Koc, M. (2015). Understanding of Interactive Relationship between Leadership, Organizational Culture and Innovation Capacity: A Case Study on the Higher Education System in Turkey. International Journal of Business and Management Study, 195, 1-9.
    doi: https://doi.org/10.1016/j.sbspro.2015.06.124
  13. Gudyanga, S. S. (2013). The Relationship between Creativity, Innovation and Organizational Culture: Achieving External Adaptation by Leveraging an Innovative Enabling Culture.
  14. Law, R., Leung, R., & Buhalis, D. (2009). Information Technology Applications in Hospitality and Tourism: a Review of Publications from 2005 to 2007. Journal of Travel & Tourism Marketing, 26, 5, 599-623.
    Retrieved from http://web.lib.aalto.fi/en/oa/db/SCIMA/?cmd=listget&id=273126&q=%40journal_id%204503&p=47&cnt=299
  15. Ayeh, J. K. (2006). Determinants of Internet usage in Ghanaian hotels: The Case of the Greater Accra Region (GAR). Journal of Hospitality & Leisure Marketing, 15(3), 87-109.
    doi: https://doi.org/10.1300/J150v15n03_06
  16. Berger, H., Dittenbach, M., Denk, M., Merkl, D., & Pesenhofer, A. (2007). Getting Tourists Quicker to the Fun Part: Photographs, Tourist Types, Community Beings, and Their Implica­tions for a 3D Etourism Environment. Information Technology & Tourism, 9(3-4), 211-226.
    doi: https://doi.org/10.3727/109830507782167024
  17. Iorgulescu, M.-C., & Ravar, A. S. (2013). Tourists’ Satisfaction with Innovation in Romanian Hotels. Proceedings of the 7th International Management Conference «New Management for the New Economy», November 7th-8th, Bucharest, 7(1), 694-703.
    Retrieved from https://www.researchgate.net/profile/Maria_Cristina_Iorgulescu/publication/283052818_
    PROCEED­INGS_OF_THE_7th_INTERNATIONAL_MANAGEMENT_CONFERENCE_
    New_Management_for_the_TOURISTS’_SATISFACTION_WITH_INNOVATION_IN_ROMANIAN_HOTELS/ links/5627a6f408aecd3ce8d1cf78.pdf
  18. Skerlavaj, M., Song, J. H., & Lee, Y. (2010). Organizational Learning Culture, Innovative Culture and Innovations in South Korean Firms. Expert Systems with Applications, 37(9), 6390-6403.
    doi: https://doi.org/10.1016/j.eswa.2010.02.080
  19. Butnaru, G. I. (2009). The Quality of Services in Tourism and in the Romanian Accommodation System. Analele Stiinlifice Ale Universitalii «Alexandru Ioan Cuza» DIN IASI Tomul LVI. 252-269.
    Retrieved from http://anale.feaa.uaic.ro/anale/resurse/21_M02_ButnaruG.pdf
  20. Kyriakidou, O., & Maroudas, L. (2010). Training and Development in British Hospitality, Tourism and Leisure SMEs. Managing Leisure 15, 32-47.
  21. Meng-Lei Monica Hu, Jeou-Shyan Horng, & Yu-Hua Christine Sun (2009). Hospitality teams: Knowledge sharing and Service Innovation Performance. Tourism Management, 30(1), 41-50.
    doi: https://doi.org/10.1016/j.tourman.2008.04.009
  22. Fan Li, & Peigang Liu (2014). Review of Organizational Learning Culture from the Perspective of Self-dependent Innovation. Journal OF Chinese Economics, 2(1), 53-61.
    Retrieved from http://journals.sfu.ca/nwchp/index.php/journal/article/viewFile/25/24
  23. Ubius, U., & Alas, R. (2009). Organizational Culture Types as Predictors of Corporate Social Responsibility. Engineering Economics, 61, 90-99.
    Retrieved from http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.490.494&rep=rep1&type=pdf
  24. Yesil, S., Kaya, A. (2012). The Role of Organisational Culture on Innovation Capability: an Empirical Study. International Journal of Information Technology and Business Manage­ment, 6(1), 11-25.
  25. Ilie, L., & Gavrea, C. (2008). The Link between Organizational Culture and Corporate Performance – an Overview. The Journal of the Faculty of Economics (University of Oradea), 4(1), 322-325.
    Retrieved from http://steconomice.uoradea.ro/anale/volume/2008/v4-management-marketing/057.pdf
  26. Strychalska-Rudzewicz, A. (2014). Determinants of Organizational Culture that Influence Innovation. The Case of Production Companies in Poland. Visnyk Natsionalnoho univer­sytetu «Lvivska politekhnika» (Herald of Lviv Polytechnic National University), 779, 98-105.
    Retrieved from http://www.irbis-nbuv.gov.ua/cgi-bin/irbis_nbuv/cgiirbis_64.exe?I21DBN=
    LINK &P21DBN=UJRN&Z21ID=&S21REF=10&S21CNR=20&S21STN=1&S21FMT=
    ASP_meta&C21COM=S&2_S21P03=FILA=&2_S21STR=VNULPP_2014_779_17

Received 14.11.2015

View Full TextDownload PDF
In, , , , , , ,

More Papers

Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market)

Hezarkhani, M., Jalalinejad, R., Mohammadpour, F., & Mahmoudi, S. (2023). Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market). Economic Annals-XXI, 203(5-6), 25-30. doi: https://doi.org/10.21003/ea.V203-03

Economic Annals-XXI