Using the concept of social space to analyze the relationship between commercial banks and the population

Economic Annals-ХХI: Volume 157, Issue 3-4(1), Pages: 62-64

Citation information:
Belyaeva, O., & Polyakova, T. (2016). Using the concept of social space to analyze the relationship between commercial banks and the population. Economic Annals-XXI, 157(3-4(1)), 62-64. doi: https://doi.org/10.21003/ea.V157-0019

Olga Belyaeva
PhD (Sociology),
Associate Professor of the Finance and Credit Department,
Southwest State University
94, 50 Let Oktyabrya Str., Kursk, 305040, Russia
bels21973@yandex.ru

Tatyana Polyakova
PhD (Economics),
Associate Professor of the Finance and Credit Department,
Southwest State University
94, 50 Let Oktyabrya Str., Kursk, 305040, Russia
halfjack@list.ru

Using the concept of social space to analyze the relationship between commercial banks and the population

Abstract. Actively developing in recent years, the relationship between the population and commercial banks has a significant impact on the lives of Russians. The authors propose the concept of social space to analyze the social aspects of this phenomenon. The basis of the concept are such categories as «trust», «goodwill of the bank», «financial culture», «financial literacy», «loyalty» and others. The article defines a number of aspects for quantifying these categories. It also raises the problem of understanding the role of banks in the present-day world.

Keywords: Social Space; Financial Culture; Trust; Loyalty; Goodwill; Bank Image; Bank Advertisement

JEL: G290

DOI: https://doi.org/10.21003/ea.V157-0019

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Received 14.12.2015