Strategic diagnostics of production potential of bread-baking industry enterprises of Zhytomyr region

Economic Annals-ХХI: Volume 159, Issue 5-6, Pages: 74-79

Citation information:
Tarasiuk, G., & Korniichuk, A. (2016). Strategic diagnostics of production potential of bread-baking industry enterprises of Zhytomyr region. Economic Annals-XXI, 159(5-6), 74-79. doi: https://doi.org/10.21003/ea.V159-16

Galina Tarasiuk
D.Sc. (Economics),
Associate Professor,
Zhytomyr State Technological University
103 Сherniahovsky Str., Zhytomyr, 10002, Ukraine
galinatar@ukr.net

Anhelina Korniichuk
Lecturer,
Zhytomyr State Technological University
41 Nebesna Sotnia Str., Zhytomyr, 10029, Ukraine
kornangelina@gmail.com

Strategic diagnostics of production potential of bread-baking industry enterprises of Zhytomyr region

Abstract. Modern trends of the development of Ukrainian economy force to pay greater attention to industries which provide food safety of the country. The bread-baking industry occupies an important place among them. To provide its further existence, it is necessary to apply administrative procedures to the determination of perspective possibilities of its development. Strategic diagnostics of an enterprise, as a constituent of strategic management process, is a complex research of external and internal environment elements. The authors have carried out strategic diagnostics of the production potential of Zhytomyr region’s bread-baking industry enterprises. It is based on the study of the internal environment of five bread-baking producers in 2010-2015 with regard to their development in the external environment. The implementation of the strategic diagnostics results enables to define the compliance of production potential with strategic activity benchmarks, to identify strategic directions and to provide further prospects of functioning.

Keywords: Strategic Diagnostics; Production Potential; Enterprise; Bread-baking Industry

JEL Classification: D29; L21; M21

DOI: https://doi.org/10.21003/ea.V159-16

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Received 20.03.2016