Enterprise management in VUCA conditions

Economic Annals-ХХI: Volume 170, Issue 3-4, Pages: 27-31

Citation information:
Popova, N., Shynkarenko, V., Kryvoruchko, O., & Zéman, Z. (2018). Enterprise management in VUCA conditions. Economic Annals-XXI, 170(3-4), 27-31. doi: https://doi.org/10.21003/ea.V170-05

Nadezhda Popova
D.Sc. (Economics),
Associate Professor,
Kharkiv Institute of Trade and Economics of Kyiv National University of Trade and Economics
8 Otakar Yarosh Lane, Kharkiv, 61045, Ukraine
pnv-15@ukr.net
ORCID ID: https://orcid.org/0000-0003-2797-6989

Vladimir Shynkarenko
D.Sc. (Economics),
Professor,
Kharkiv National Automobile and Highway University
25 Yaroslav Mudry Str., Kharkiv, 61045, Ukraine
svg@khadi.kharkov.ua
ORCID ID: https://orcid.org/0000-0003-0702-9781

Oksana Kryvoruchko
D.Sc. (Economics),
Professor,
Kharkiv National Automobile and Highway University
25 Yaroslav Mudry Str., Kharkiv, 61045, Ukraine
oksana_kryvoruchko@i.ua
ORCID ID: https://orcid.org/0000-0003-0967-7379

Zoltán Zéman
PhD (Economics),
Professor,
Faculty of Economics and Social Science,
Szent István University
1 Páter Károly Str., Gödöllő, H-2100, Hungary
zeman.zoltan@gtk.szie.hu
ORCID ID: https://orcid.org/0000-0003-2504-028X

Enterprise management in VUCA conditions

Abstract. Today’s world, which is characterised by variability, uncertainty, complexity and ambiguity (VUCA), poses a problem associated with a shift in the business administration paradigm. Therefore, the purpose of this paper is to define the features and develop a conceptual model of business administration in the VUCA world. The article defines the components of the VUCA world and describes their impact on business administration. The research was conducted from September to November 2017 based on a sample of 90 Ukrainian enterprises in Kharkiv city with the involvement of managers of 34 manufacturing, 36 trade and 20 transport enterprises to determine factors affecting the efficiency of management under the conditions of variability, uncertainty, complexity and ambiguity. The authors of the article have developed a conceptual model of business administration in the VUCA world based on the identified factors and characteristics of the modern world. The model includes objectives of entrepreneurial activity from the perspective of marketing approaches and stakeholders’ interests with regard to environmental factors, as well as methods and management tools that ensure competitive growth.

Keywords: Management; Company; VUCA; Management Approaches; Adaptability

JEL Classіfіcatіon: D21; D80; L20; M11; M19

DOI: https://doi.org/10.21003/ea.V170-05

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Received 18.01.2018