Factors affecting the market of household bank deposits in Ukraine

Economic Annals-ХХI: Volume 190, Issue 5-6(2), Pages: 98-108

Citation information:
Ivanov, S., Yudina, S., Hanziuk, S., Gurzhiy, T., & Lysa, O. (2021). Factors affecting the market of household bank deposits in Ukraine. Economic Annals-XXI, 190(5-6(2)), 98-108. doi: https://doi.org/10.21003/ea.V190-09

Serhii Ivanov
D.Sc. (Economics), Professor,
Corresponding Member of the NAS of Ukraine,
Honoured Scientist of Ukraine, Head,
Department of Analytical Economics and Management,
Dnipropetrovsk State University of Internal Affairs
26 Gagarin Ave., Dnipro, 49005, Ukraine
ivanovsv@abkdnipro.com
ORCID ID: https://orcid.org/0000-0002-1205-3797

Svitlana Yudina
D.Sc. (Economics), Professor,
Department of Finance and Accounting,
Dniprovsky State Technical University
2 Dniprobudivska Str.,
Kamianske, 51900, Ukraine
yusv0763@ukr.net
ORCID ID: https://orcid.org/0000-0001-8318-4172

Svitlana Hanziuk
PhD (Economics), Associate Professor,
Department of Finance and Accounting,
Dniprovsky State Technical University
2 Dniprobudivska Str.,
Kamianske, 51900, Ukraine
svetlanaganzyuk@gmail.com
ORCID ID: https://orcid.org/0000-0001-7859-4708

Tamara Gurzhiy
PhD (Economics), Head,
Department of Graduate Studies,
Dniprovsky State Technical University
2 Dniprobudivska Str., Kamianske, 51900, Ukraine
tamaragurzhiy64@gmail.com
ORCID ID: https://orcid.org/0000-0003-3206-7448

Olena Lysa
PhD (Economics), Associate Professor,
Department of Finance, Banking and Insurance,
Oles Honchar Dnipro National University
72 Gagarin Ave., Dnipro, 49010, Ukraine
o_lysa@dnu.dp.ua
ORCID ID: https://orcid.org/0000-0002-1870-0481

Factors affecting the market of household bank deposits in Ukraine

Abstract. Ukraine currently needs additional investment resources in order to revitalize and develop the economy. The main objective of the study is to determine the regularities, peculiarities behind the formation of organized population’s savings and assess the factors influencing the development of this market in order to improve the quality of its management and use of the potential of domestic investment resources for economic recovery and growth in Ukraine. In order to compare the trends as for the accumulation of savings through deposit investment, the authors analyzed the impact of major factors on these processes in Ukraine and Czech Republic. The main results of the study encompass improved approaches to determining the impact of the system of factors on household deposits based on correlation-regression analysis. This makes it possible to optimize the choice of tools for effective management of deposit resources; further elaborate the approaches to assessing the level of domestic household deposits as well as allows substantiating the directions of implementation of the state policy in the context of ensuring the further development on the market of bank deposit services.

Keywords: Market of Household Bank Deposits; Correlation-Regression Analysis; Ranking; Elasticity

JEL Classification: G21; G28

Acknowledgements and Funding: The authors received no direct funding for this research.

Contribution: The authors contributed equally to this work.

Data Availability Statement: The dataset is available from the authors upon request.

DOI: https://doi.org/10.21003/ea.V190-09

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Received 4.05.2021
Received in revised form 29.05.2021
Accepted 31.05.2021
Available online 10.07.2021