Online purchasing intention using the technology acceptance model (TAM) approach
Economic Annals-ХХI: Volume 193, Issue (9-10), Pages: 85-91
Citation information:
Sidanti, H., Murwani, F. D., Wardhana, E. T. D. R. W., & Sopiah (2021). Online purchasing intention using the technology acceptance model (TAM) approach. Economic Annals-XXI, 193(9-10), 85-91. doi: https://doi.org/10.21003/ea.V193-10
Heny Sidanti
PhD Student (Economics),
Department of Management,
Universitas Negeri Malang;
Lecturer,
University PGRI Madiun
Jl. Semarang 5 Malang, East Java, 65145, Indonesia
henysidanti1904139@students.um.ac.id
heny.sidanti@unipma.ac.id
ORCID ID: https://orcid.org/0000-0002-8785-9883
Fulgentius Danardana Murwani
PhD (Economics),
Professor,
Faculty of Economics,
Universitas Negeri Malang
Jl. Semarang 5 Malang, East Java, 65145, Indonesia
f.danardana.fe@um.ac.id
ORCID ID: https://orcid.org/0000-0002-1379-9136
Ery Tri Djatmika Rudijanto Wahyu Wardhana
PhD (Economics),
Professor,
Faculty of Economics,
Universitas Negeri Malang
Jl. Semarang 5 Malang, East Java, 65145, Indonesia
ery.tri.fe@um.ac.id
ORCID ID: https://orcid.org/0000-0003-0222-0827
Sopiah
Lecturer,
Faculty of Economics,
Universitas Negeri Malang
Jl. Semarang 5 Malang, East Java, 65145, Indonesia
sopiah.fe@um.ac.id
ORCID ID: https://orcid.org/0000-0003-1063-0906
Online purchasing intention using the technology acceptance model (TAM) approach
Abstract. The purpose of this research is to exposure review about several factors of online Purchasing Intention as a form of how consumers behave in accepting digital technology and have an interest in doing behavior. In fact, that the individuals tend to do this behavior, this study uses the Technology Acceptance Model (TAM) approach. The importance of understanding one’s behavior in acceptance technology, the technology acceptance model known as the TAM is growing along with the advancement of information technology itself and changes in user behavior, TAM Model 1, the actual technology use variable is influenced by the perceived usefulness variable, perceived ease of use, attitude towards using technology, and behavioral intention to use. Due to the actual technology use cannot be observed by researchers using a list of questions, it is replaced by the name of perceived usage, TAM 2, external variables are added directly, namely social influence processes which include Subjective Norm and Image with moderator variables Voluntariness and Experience; and cognitive instrumental processes which include Job Relevance, Output Quality, and Result Demonstrability. TAM 3, by adding one of them the Computer Self-Efficacy variable as an external variable that affects Perceived Ease of Use, Online Purchasing Intention influenced by the existence of transactional interest in online.
Keywords: E-commerce; Online Purchasing Intention; Technology Acceptance Model (TAM); Micro, Small and Medium-Sized Enterprises
JEL Classifications: C63; L24; L32
Acknowledgments and Funding: The authors received no direct funding for this research.
Contribution: The authors contributed equally to this work.
Data Availability Statement: The dataset is available from the authors upon request.
DOI: https://doi.org/10.21003/ea.V193-10
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https://doi.org/10.1108/02652321011085194
Received 16.06.2021
Received in revised form 9.07.2021
Accepted 29.07.2021
Available online 19.10.2021