The creative economy in developing entrepreneurship: a case study on calligraphy craftsmen in Indonesia

Economic Annals-ХХI: Volume 194, Issue (11-12), Pages: 90-95

Citation information:
Zuliyati, Poerwati, T., & Rusdianto, H. (2021). The creative economy in developing entrepreneurship: a case study on calligraphy craftsmen in Indonesia. Economic Annals-XXI, 194(11-12), 90-95. doi: https://doi.org/10.21003/ea.V194-11

Zuliyati
MA (Economics),
Lecturer,
Faculty of Economics and Business,
Muria Kudus University
Jl. Lkr. Utara, Kayuapu Kulon, Gondangmanis, Kec. Bae, Kabupaten Kudus, Jawa Tengah, 59327, Indonesia
zuliyati@umk.ac.id
ORCID ID: https://orcid.org/0000-0003-2160-771X

Tjahjaning Poerwati
MA (Economics),
MBA, Lecturer,
Faculty of Economics and Business,
University Stikubank Semarang
Jl. Tri Lomba Juang, Mugassari, Kec. Semarang Sel., Kota Semarang, Jawa Tengah, 50241, Indonesia
tjahjaning.poerwati@edu.unisbank.ac.id
ORCID ID: https://orcid.org/0000-0001-6113-0288

Hutomo Rusdianto
MA (Economics),
MBA, Lecturer,
Faculty of Economics and Business,
Muria Kudus University
Jl. Lkr. Utara, Kayuapu Kulon, Gondangmanis, Kec. Bae, Kabupaten Kudus, Jawa Tengah, 59327, Indonesia
hutomo.rusdianto@umk.ac.id
ORCID ID: https://orcid.org/0000-0002-5418-9086

The creative economy in developing entrepreneurship: a case study on calligraphy craftsmen in Indonesia

Abstract. The creative economy is supported by an innovative industry driven by creators and innovators. Many types of creative industries are considered to be developed in Indonesia, including figure calligraphy. This study aims to develop figura calligraphy products through product characters with sharia-based innovations. The research method used is a qualitative approach. This study involved 20 figure craftsmen in the Kudus district, Central Java, Indonesia. The data were obtained using observation, interviews, and in-depth discussion with the respondents. Data analysis uses the Miles and Huberman model, namely reducing data, tabulating, presenting data, and drawing conclusions. The result of the research is the development of creative industries figura handicrafts through the innovation of sharia-based products that are handicrafts that have artistic value to be enjoyed and contained the meaning of promoting the teachings of Islam. Furthermore, diversification of figura products that use technology makes figura product innovation an advantage, novelty, and change. In the future, it is expected to develop creative industries, increasing innovation through the diversity of products.

Keywords: Creative Economy; Calligraphy; Diversification Strategy; Entrepreneurship; Creative Industry

JEL Classifications: Е24; Е41; Е64; I18; J28

Acknowledgements and Funding: The authors received no direct funding for this research. The author would like to thank the entire community of Muria Kudus University for their support in completing this research.

Contribution: The authors contributed equally to this work.

Data Availability Statement: The dataset is available from the authors upon request.

DOI: https://doi.org/10.21003/ea.V194-11

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Received 6.09.2021
Received in revised form 12.10.2021
Accepted 29.10.2021
Available online 27.12.2021