Economics and management of enterprises

Market performance of SMEs in the creative economy and the mediating role of innovation practices

Economic Annals-XXI

Economic Annals-ХХI: Volume 193, Issue (9-10), Pages: 78-84

Citation information:
Rahman, S., Budiyanto, & Suwitho (2021). Market performance of SMEs in the creative economy and the mediating role of innovation practices. Economic Annals-XXI, 193(9-10), 78-84. doi: https://doi.org/10.21003/ea.V193-09

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Sarli Rahman
PhD Student (Economics),
Doctoral Program Management Sekolah Tinggi Ilmu Ekonomi Indonesia,
Lecturer,
Management Study Program,
Institute of Business and Technology Pelita Indonesia
Jl. Kayu Jati Raya No.11A, RW.3, Rawamangun, Kec. Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, 13220, Indonesia
sarlirahman@mail.com
ORCID ID: https://orcid.org/0000-0002-2701-8388

Budiyanto
PhD (Economics),
Professor,
Supervisor in Writing a Dissertation,
Sekolah Tinggi Ilmu Ekonomi Indonesia
Jl. Kayu Jati Raya No.11A, RW.3, Rawamangun, Kec. Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, 13220, Indonesia
budiyanto@stiesia.ac.id
ORCID ID: https://orcid.org/0000-0001-7007-9066

Suwitho
PhD (Economics),
Professor,
Supervisor in Writing a Dissertation,
Sekolah Tinggi Ilmu Ekonomi Indonesia
Jl. Kayu Jati Raya No.11A, RW.3, Rawamangun, Kec. Pulo Gadung, Kota Jakarta Timur, Daerah Khusus Ibukota Jakarta, 13220, Indonesia
suwitho@stiesia.ac.id
ORCID ID: https://orcid.org/0000-0002-3869-2319

Market performance of SMEs in the creative economy and the mediating role of innovation practices

Abstract. Nowadays in Indonesia, the creative economy is currently expected to a new power that will be the Indonesian economic foundation in the future. The primary aim of this article is to investigate the market and the SMEs’ performance in the creative economy section and the mediating role of innovation practices until the year 2021. To meet that aim, the analysis technique called Structural Equation Modeling (SEM) assisted by AMOS 21 software is utilized through the survey of 300 SMEs. Structural Equation Modeling (SEM) is an integrated of factor or path investigation. The result of this study reveals that the most important factor that can improve the SMEs’ performance in the creative economy sector is innovation practices.

Keywords: Market Orientation; Economy; Structural Equation Modeling; SMEs; Performance

JEL Classifications: E24; G10

Acknowledgements and Funding: The authors received no direct funding for this research.

Contribution: The authors contributed equally to this work.

Data Availability Statement: The dataset is available from the authors upon request.

DOI: https://doi.org/10.21003/ea.V193-09

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Received 16.05.2021
Received in revised form 29.07.2021
Accepted 2.08.2021
Available online 19.10.2021

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