Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market)

Hezarkhani, M., Jalalinejad, R., Mohammadpour, F., & Mahmoudi, S. (2023). Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market). Economic Annals-XXI, 203(5-6), 25-30. doi: https://doi.org/10.21003/ea.V203-03

Transmedia effects on business, aesthetics and production of a traditional cultural product on the example of shadow puppet shows in Indonesia

Suprihono, A. E., Raharjo, T., Handoko, S., Setiana, & Mallaleng, H. R. (2022). Transmedia effects on business, aesthetics and production of a traditional cultural product on the example of shadow puppet shows in Indonesia. Economic Annals-XXI, 199(9-10), 48-57. doi: https://doi.org/10.21003/ea.V199-06

The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria)

Mitrikova, J., Senkova, A., Antolikova, S., & Parova, V. (2016). The analysis of shopping behaviour in the context of spending leisure time activities of consumers in the chosen shopping centres in Vienna (Austria). Economic Annals-XXI, 161(9-10), 71-74. doi: https://doi.org/10.21003/ea.V161-16