Human resource management in the tourism industry with an emphasis on economic progress and marketing
Maria, E., Prihatna, N., Barros, V. F. A., Abdullaev, D., & Alzubaidi, L. H. (2023). Human resource management in the tourism industry with an emphasis on economic progress and marketing. Economic Annals-XXI, 203(5-6), 31-35. doi: https://doi.org/10.21003/ea.V203-04
Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market)
Hezarkhani, M., Jalalinejad, R., Mohammadpour, F., & Mahmoudi, S. (2023). Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market). Economic Annals-XXI, 203(5-6), 25-30. doi: https://doi.org/10.21003/ea.V203-03
A marketing strategy to increase product sales of batik at micro and small enterprises
Maryam, S., Lastriyani, I., Purbasari, H., Listyorini, H., & Soerjati, E. (2022). A marketing strategy to increase product sales of batik at micro and small enterprises. Economic Annals-XXI, 198(7-8), 34-39. doi: https://doi.org/10.21003/ea.V198-04
The effect of mobile banking e-service on positive word-of-mouth marketing and customers: a case study of South Kalimantan Bank in Indonesia
Said, L. R., Puspasari, N., & Rusniati, R. (2022). The effect of mobile banking e-service on positive word-of-mouth marketing and customers: a case study of South Kalimantan Bank in Indonesia. Economic Annals-XXI, 198(7-8), 4-17. doi: https://doi.org/10.21003/ea.V198-01
The theoretical heritage of marketing management: a retrospective analysis
Shumakova, I., Voronov, A., Peresypkin, A., & Danilova, E. (2021). The theoretical heritage of marketing management: a retrospective analysis. Economic Annals-XXI, 194(11-12), 128-134. doi: https://doi.org/10.21003/ea.V194-16
Impact of COVID-19 on small community-based tourism businesses: diversification of opportunities and threats in modern Africa
Mtapuri, O., Giampiccoli, A., & Jugmohan, S. (2021). Impact of COVID-19 on small community-based tourism businesses: diversification of opportunities and threats in modern Africa. Economic Annals-XXI, 192(7-8(2)), 177-187. doi: https://doi.org/10.21003/ea.V192-15
Marketing management risks of online business: taxonomy, verification and assessment
Natorina, A., & Butko, M. (2021). Marketing management risks of online business: taxonomy, verification and assessment. Economic Annals-XXI, 192(7-8(2)), 137-147. doi: https://doi.org/10.21003/ea.V192-11
The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction
Nasuka, M., Wijaya, T., & Hidayat, A. (2021). The role of Islamic marketing ethics for customer loyalty in Islamic banking through customer satisfaction. Economic Annals-XXI, 187(1-2), 189-196. doi: https://doi.org/10.21003/ea.V187-18
Development of trust marketing in the digital society
Popova, N., Kataiev, A., Skrynkovskyy, R., & Nevertii, A. (2019). Development of trust marketing in the digital society. Economic Annals-XXI, 176(3-4), 13-25. doi: https://doi.org/10.21003/ea.V176-02
Online retailers’ management system of marketing commodity policy
Natorina, A. (2018). Online retailers’ management system of marketing commodity policy. Economic Annals-XXI, 174(11-12), 69-72. doi: https://doi.org/10.21003/ea.V174-11
Adaptation of marketing tools in retail companies
Pavliková, M., & Čihovská, V. (2017). Adaptation of marketing tools in retail companies. Economic Annals-XXI, 164(3-4), 71-75. doi: https://doi.org/10.21003/ea.V164-16
The model of marketing communications mix for commercial enterprises in the field of informal education
Golubkova, T., & Rapoport, M. (2016). The model of marketing communications mix for commercial enterprises in the field of informal education. Economic Annals-XXI, 160(7-8), 62-65. doi: https://doi.org/10.21003/ea.V160-12
Using cognitive systems in marketing analysis
Cervenka, P., Hlavaty, I., Miklosik, A., & Lipianska, J. (2016). Using cognitive systems in marketing analysis. Economic Annals-XXI, 160(7-8), 56-61. doi: https://doi.org/10.21003/ea.V160-11
The system of marketing information management: development, assessment, improvement
Ashmarina, S., & Zotova, A. (2016). The system of marketing information management: development, assessment, improvement. Economic Annals-XXI, 160(7-8), 51-55. doi: https://doi.org/10.21003/ea.V160-10
Search-centric approach to sustainability of academic marketing
Miklosik, A. (2016). Search-centric approach to sustainability of academic marketing. Economic Annals-XXI, 156(1-2), 92-96. doi: https://doi.org/10.21003/ea.V156-0021