Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market)

Hezarkhani, M., Jalalinejad, R., Mohammadpour, F., & Mahmoudi, S. (2023). Investigation of the social network marketing influence on consumer behavior with the mediating role of brand value (a case study for iPhone market). Economic Annals-XXI, 203(5-6), 25-30. doi: https://doi.org/10.21003/ea.V203-03

The effect of mobile banking e-service on positive word-of-mouth marketing and customers: a case study of South Kalimantan Bank in Indonesia

Said, L. R., Puspasari, N., & Rusniati, R. (2022). The effect of mobile banking e-service on positive word-of-mouth marketing and customers: a case study of South Kalimantan Bank in Indonesia. Economic Annals-XXI, 198(7-8), 4-17. doi: https://doi.org/10.21003/ea.V198-01