The contextualized system of determining the smart online business development
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Business optimization in the digital age: insights and recommendations
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Adaptation of marketing tools in retail companies
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Calculation of shopping probability by the Huff model in selected retail stores of Kosice (Slovak Republic)
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Marketing strategies of the European retail chains in Ukraine
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Business reputation and trade efficiency
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The methodological approach to the estimation of the retail marketing management system effectiveness with the IT usage
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