Features of airlines communications policy
Economic Annals-XXI: Volume 114, Issue 5-6, Pages: 46-49
Citation information:
Mаlinoshevska, K. I. (2011). Features of airlines communications policy. Economic Annals-XXI, 5-6, 46-49. https://ea21journal.world/index.php/ea-v114-10/
K. І. Mаlinoshevska
Features of airlines communications policy
Abstract. In the article features communal politics airlines offered tools for its improvement and development. Each airline has specific features, so only the elaborate complex that takes into account all the circumstances in which the operating airline will be most effective.
Keywords: Communication Policy; Marketing Communications; Communications Policy Tools; Advertising
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