Using of modern conception of benchmarking is for forming of image of enterprises of tourism and hotel-restaurant business

Economic Annals-XXI: Volume 121, Issue 7-8, Pages: 64-67

Citation information:
Lobanova, V. А., & Buntova, N. V. (2012). Using of modern conception of benchmarking is for forming of image of enterprises of tourism and hotel-restaurant business. Economic Annals-XXI, 7-8, 64-67. https://ea21journal.world/index.php/ea-v121-19/

V. А. Lobanova,

N. V. Buntova

Using of modern conception of benchmarking for forming an image of tourism enterprises and hotel-restaurant business

Abstract. In the article coming from the analysis of modern situation on the market of tourist services of Ukraine, the authors grounded a necessity and actuality of the use of benchmarking in the formation of the image of the tourism industry enterprises.

Keywords: Image; Benchmarking; Marketing Alliances; Tourist Destination; Hotel and Restaurant Business