System reflexive strategic marketing management of enterprises

Economic Annals-ХХI: Volume 138, Issue 1-2(2), Pages: 44-47

Citation information:
Dligach, А. (2014). System reflexive strategic marketing management of enterprises. Economic Annals-XXI, 1-2(2), 44-47. https://ea21journal.world/index.php/ea-v138-11/

Аndrii Dligach
PhD (Economics),
Associate Professor,
Kyiv National Taras Shevchenko University
90A Vasylkivska St., Kyiv, 03022, Ukraine
ad@advanter.ua

System reflexive strategic marketing management of enterprises

Abstract. This article reviews the System Reflexive paradigm of strategic marketing management, being based on the alignment of strategic economic interests of stakeholders, specifically, enterprise owners and hired managers, and consumers. The ways for resolving the problems of modern marketing is proposed in the article through the implementation of System Reflexive marketing theory. System Reflexive Marketing (SRM) is defined as a theory and practice of management, carried out through the system-level distribution of economic agents’ interests, and the alignment of their interests from the perspective of reflexive marketing manager. System Reflexive Marketing introduces the new marketing and strategic management paradigm, and consolidates its evolution stages of development. Adopting the System Reflexive Marketing enables the enterprise to resolve plenty of internal and external conflicts as well as improves the overall efficiency of business operation.

Keywords: Strategic Management; Strategic Marketing; Reflexive Management; System Reflexive Marketing

JEL Classification: L22; M10; M31

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Received 21.11.2013