Modern paradigms of development

The economic public sphere: theoretical substantiation and structural construction

Economic Annals-XXI

Economic Annals-ХХI: Volume 169, Issue 1-2, Pages: 84-88

Citation information:
Tretiak, O., Toryanyk, V., Mikheichenko, M., & Nikulin, A. (2018). The economic public sphere: theoretical substantiation and structural construction. Economic Annals-XXI, 169(1-2), 84-88. doi: https://doi.org/10.21003/ea.V169-16

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Oleksii Tretiak
D.Sc. (Political Science),
Associate Professor,
Oles Honchar Dnipro National University
72 Gagarin Ave., Dnipro, 49010, Ukraine
alexsir25@ukr.net
ORCID ID: https://orcid.org/0000-0003-2536-0611

Volodymyr Toryanyk
D.Sc. (Political Science),
Associate Professor,
Dniprovskii University of the Humanities
1-b Orlovska Str., Dnipro, 49060, Ukraine
toryanykvolodymyr@ukr.net
ORCID ID: https://orcid.org/0000-0002-6118-0848

Mariia Mikheichenko
PhD (Political Science),
Associate Professor,
Oles Honchar Dnipro National University
72 Gagarin Ave., Dnipro, 49010, Ukraine
mikheichenko.mariia@gmail.com
ORCID ID: https://orcid.org/0000-0002-1536-1357

Andrej Nikulin
PhD (Social Work),
Head, Department of Christian Pedagogy and Psychology,
Vice-Dean for Development and International Relations,
Orthodox Theological Faculty,
University of Prešov in Prešov
15 Masarykova Str., Prešov, 080 01, Slovakia
andrej.nikulin@unipo.sk
ORCID ID: https://orcid.org/0000-0002-8434-1261

The economic public sphere: theoretical substantiation and structural construction

Abstract. In contemporary economic communication, there are many concepts and aspects that require understanding with the participation of the collective mind. In this sense, the concept of economic public sphere is an innovative approach combining public manifestations of expert, ordinary, profane, pragmatic and professional opinions about the economy. The article clarifies the functionality of the elements of the economic public sphere, its implications for processes happening in the real economy and activities of economic entities. It is proved that the economic public sphere manifests itself in the harmonisation of economic policies both at the national and global levels. Publicity of economic knowledge, actions and information ensures transparency of actions of economic entities. It is established that the economic public sphere is formed as a space for statements on economic topics. In this space, links between economic actors, consumers and recipients of information are supported on the basis of a common interest in dialogues or comments. The article discusses advantages of the economic public sphere, which are based on free circulation and critical testing of ideas and concepts. Another important factor is provision of feedback in the context of economic reforms and large-scale projects. It has been found out that the economic public sphere differs from the sphere of marketing commodity advertising, as the advertising of goods and services is aimed at affecting the consumer by a monologue. Also, the public sphere is interactive communication and subject-subject interaction. It is not considerations of benefit that are at the heart of the motivation for participation in the economic public sphere, but a desire to make a communicative action.

Keywords: Economic Public Sphere; Economic Communication; New Economy; Knowledge Economy; Economic Debate

JEL Classіfіcatіon: B0; B5; O3; Z1

DOI: https://doi.org/10.21003/ea.V169-16

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Received 14.04.2018

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